We are Chloé and Johanna, design enthusiasts and longtime friends whose shared passion for fashion and creativity made teaming up a natural choice. Our collaboration thrives on our complementary styles, making the process both seamless and enjoyable.

Our approach to design is best described as basic with a twist: minimalist lines infused with bold personality. We love exploring and challenging gender norms through our creations, adding depth and uniqueness to every piece we craft.

A major source of inspiration for us is the historical and cultural significance of piercings across different ethnic traditions. With Asherali, we reimagine and democratize the art of piercing, treating each piece as a small work of art. Our creative process, from initial concept to final design, rarely exceeds five weeks, ensuring that our ideas stay fresh and spontaneous.

When it comes to our personal favorites, Johanna loves the Gloria Earring for its perfect mix of punk, chic, and femininity. While others may wear it for evening looks, she enjoys styling it casually to break traditional fashion codes. Chloé’s go-to is the Dita Earring, inspired by her lifelong fascination with tribal ear spreaders and modern piercing culture—a design that perfectly merges history and contemporary aesthetics.